Business context
Google Ads and Meta signals are matched, checked and connected to confirmed Shopify orders before the revenue view is used for reporting.
A multi-market commerce business needs marketing and finance to work from the same revenue story. Advertising platforms report attributed purchases, while the order system holds the transactions the business actually recognizes.
When the two views are not reconciled, budget decisions rely on numbers finance cannot defend. Teams lose time debating which report is right and may scale activity against duplicated, cancelled or refunded orders.
The operating problem
The platforms report purchases, but the numbers do not match recognized revenue.
Duplicate events, refunds, currency conversion and different attribution rules create several versions of paid-media return. Marketing can optimize in-platform, but finance cannot reconcile those figures with confirmed orders.
What the revenue reconciliation workflow does
MATTE builds the data connections and the governed workflow around them. The automation repeats the calculation; the business still owns the revenue definition.
01 Define recognized revenue
Marketing and finance agree how orders, cancellations, refunds, taxes and currencies should be treated.
02 Connect the identifiers
Order IDs, campaign parameters and available click identifiers are mapped so records can be compared without double counting.
03 Run the reconciliation
The workflow compares platform conversions with confirmed commerce data and separates explainable attribution differences from tracking defects.
04 Publish one working view
Marketing receives the detail needed to optimize, while finance receives a traceable revenue calculation.
What changes for the business
Media decisions use a revenue view the business can explain. Discrepancies become a managed exception with an owner, rather than a recurring argument at the end of every reporting period.
Measure it with: share of orders matched to campaign inputs, unexplained revenue variance, reconciliation time and duplicate or invalid events found.
Controls and ownership
Automation has a boundary.
Finance approves the revenue rules and currency treatment. Marketing owns attribution use, while tracking changes follow a tested release and reconciliation process.
Operating owner: A marketing analytics owner runs the workflow. Finance validates the business calculation, and the media team uses the output for optimization.